kingofoverkill
02-03-2009, 06:42 AM
The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net (http://www.iab.net/).
The IAB has six core objectives:
Fend off adverse legislation and regulation
Coalesce around market-making measurement guidelines and creative standards
Create common ground with customers to reduce costly friction in the supply chain
Share best practices that foster industry-wide growth
Generate industry-wide research and thought leadership that solidifies Interactive as a mainstream medium
Create countervailing force to balance power of other media, marketing, and agency trade groups
For a complete list of IAB Members as well as the Councils, Committees and Working Groups who are actively shaping the interactive industry, please visit the IAB Member Center (http://www.iab.net/member_center).
Here are their current guidelines for ad sizes (which you can find here: http://www.iab.net/iab_products_and_industry_services/508676/508767/Ad_Unit):
Ad Unit Guidelines
The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies for use in the creating, planning, buying and selling of interactive marketing and advertising. The IAB’s Ad Sizes Working Group (http://www.iab.net/member_center/35088?iabid=a0350000003330xAAA) meets on a bi-annual basis to review proposed new ad units and issue updated voluntary guidelines as appropriate. The process whereby these new units are reviewed and considered can be downloaded here (http://www.iab.net/media/file/standards_documents_AdSizesWorkingGroup_StandardizationProcess.pdf).
Publishers
These voluntary guidelines provide a framework for advertising inventory and web page design. The goal is to reduce and simplify the amount of work for agencies that may be faced with having to create several assets of a similar size for different publishers, e.g. 300x95, 300x100, 300x105 pixels. The recommended file weights and animation lengths are specifically for animated in-page display ads, typically using an authoring program such as Adobe Flash or appearing as animated GIFs. For creative guidelines for Rich Media ad formats, such as “peelbacks” and “transitionals” (previously referred to as “over-the-page” units), please see the IAB Rich Media Guidelines (http://www.iab.net/iab_products_and_industry_services/508676/508767/Rich_Media).
You are encouraged to examine the standardized units and consider them for inclusion into your product offerings.
Agencies & Advertisers
As you expand and utilize greater creativity in your interactive messaging, these Guidelines suggest various units that are being introduced or offered by various publishers. Please consult your partners to understand their full creative specifications.
We also encourage agencies to use the IAB Creative Spec Database (http://www.iab.net/iab_products_and_industry_services/1418/creativespecs) as a simple, easy-to-use centralized source of interactive advertising creative specifications.
NOTE: All dimensions are in pixels.
Rectangles and Pop-Ups
Recommended
Maximum
Initial
Download
FileweightRecommended
Animation
Length
(Seconds)
300 x 250 IMU - (Medium Rectangle)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/300x250.gif','325','275','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15250 x 250 IMU - (Square Pop-Up)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/250x250.gif','275','275','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15240 x 400 IMU - (Vertical Rectangle)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/240x400.gif','265','425','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15336 x 280 IMU - (Large Rectangle)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/336x280.gif','361','305','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15180 x 150 IMU - (Rectangle) View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/180x150.gif','205','175','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15*NEW* 300x100 IMU - (3:1 Rectangle)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/300x100.gif','325','125','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15*NEW* 720x300 IMU – (Pop-Under)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/720x300.gif','745','325','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15
Banners and Buttons
468 x 60 IMU - (Full Banner)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/468x60.gif','493','85','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15234 x 60 IMU - (Half Banner)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/234x60.gif','259','85','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))30k:1588 x 31 IMU - (Micro Bar)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/88x31.gif','113','56','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))10k:15120 x 90 IMU - (Button 1)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/120x90.gif','145','115','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))20k:15120 x 60 IMU - (Button 2)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/120x60.gif','145','85','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))20k:15120 x 240 IMU - (Vertical Banner)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/120x240.gif','145','265','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))30k:15125 x 125 IMU - (Square Button)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/125x125.gif','150','150','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))30k:15728 x 90 IMU - (Leaderboard)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/726X90_v2.gif','753','115','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15
Skyscrapers
160 x 600 IMU - (Wide Skyscraper)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/160x600.gif','185','625','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15120 x 600 IMU - (Skyscraper)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/120x600.gif','145','625','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15300 x 600 IMU - (Half Page Ad)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/300x600example.gif','325','625','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15
ADDITIONAL NOTES:
Those sizes that are bold above are part of the Universal Ad Package
:15 animation includes multiple loops
Other Information:
Please consult these additional creative guidelines for more information:
IAB Digital Video Creative Guidelines (http://www.iab.net/iab_products_and_industry_services/508676/guidelines/1479)
IAB Pop-Up Guidelines (http://www.iab.net/iab_products_and_industry_services/508676/508767/1461)
IAB Rich Media Guidelines (http://www.iab.net/iab_products_and_industry_services/508676/508767/Rich_Media)
IAB Universal Ad Package (http://www.iab.net/iab_products_and_industry_services/508676/508767/UAP)
The IAB has six core objectives:
Fend off adverse legislation and regulation
Coalesce around market-making measurement guidelines and creative standards
Create common ground with customers to reduce costly friction in the supply chain
Share best practices that foster industry-wide growth
Generate industry-wide research and thought leadership that solidifies Interactive as a mainstream medium
Create countervailing force to balance power of other media, marketing, and agency trade groups
For a complete list of IAB Members as well as the Councils, Committees and Working Groups who are actively shaping the interactive industry, please visit the IAB Member Center (http://www.iab.net/member_center).
Here are their current guidelines for ad sizes (which you can find here: http://www.iab.net/iab_products_and_industry_services/508676/508767/Ad_Unit):
Ad Unit Guidelines
The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies for use in the creating, planning, buying and selling of interactive marketing and advertising. The IAB’s Ad Sizes Working Group (http://www.iab.net/member_center/35088?iabid=a0350000003330xAAA) meets on a bi-annual basis to review proposed new ad units and issue updated voluntary guidelines as appropriate. The process whereby these new units are reviewed and considered can be downloaded here (http://www.iab.net/media/file/standards_documents_AdSizesWorkingGroup_StandardizationProcess.pdf).
Publishers
These voluntary guidelines provide a framework for advertising inventory and web page design. The goal is to reduce and simplify the amount of work for agencies that may be faced with having to create several assets of a similar size for different publishers, e.g. 300x95, 300x100, 300x105 pixels. The recommended file weights and animation lengths are specifically for animated in-page display ads, typically using an authoring program such as Adobe Flash or appearing as animated GIFs. For creative guidelines for Rich Media ad formats, such as “peelbacks” and “transitionals” (previously referred to as “over-the-page” units), please see the IAB Rich Media Guidelines (http://www.iab.net/iab_products_and_industry_services/508676/508767/Rich_Media).
You are encouraged to examine the standardized units and consider them for inclusion into your product offerings.
Agencies & Advertisers
As you expand and utilize greater creativity in your interactive messaging, these Guidelines suggest various units that are being introduced or offered by various publishers. Please consult your partners to understand their full creative specifications.
We also encourage agencies to use the IAB Creative Spec Database (http://www.iab.net/iab_products_and_industry_services/1418/creativespecs) as a simple, easy-to-use centralized source of interactive advertising creative specifications.
NOTE: All dimensions are in pixels.
Rectangles and Pop-Ups
Recommended
Maximum
Initial
Download
FileweightRecommended
Animation
Length
(Seconds)
300 x 250 IMU - (Medium Rectangle)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/300x250.gif','325','275','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15250 x 250 IMU - (Square Pop-Up)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/250x250.gif','275','275','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15240 x 400 IMU - (Vertical Rectangle)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/240x400.gif','265','425','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15336 x 280 IMU - (Large Rectangle)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/336x280.gif','361','305','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15180 x 150 IMU - (Rectangle) View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/180x150.gif','205','175','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15*NEW* 300x100 IMU - (3:1 Rectangle)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/300x100.gif','325','125','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15*NEW* 720x300 IMU – (Pop-Under)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/720x300.gif','745','325','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15
Banners and Buttons
468 x 60 IMU - (Full Banner)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/468x60.gif','493','85','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15234 x 60 IMU - (Half Banner)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/234x60.gif','259','85','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))30k:1588 x 31 IMU - (Micro Bar)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/88x31.gif','113','56','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))10k:15120 x 90 IMU - (Button 1)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/120x90.gif','145','115','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))20k:15120 x 60 IMU - (Button 2)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/120x60.gif','145','85','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))20k:15120 x 240 IMU - (Vertical Banner)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/120x240.gif','145','265','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))30k:15125 x 125 IMU - (Square Button)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/125x125.gif','150','150','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))30k:15728 x 90 IMU - (Leaderboard)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/726X90_v2.gif','753','115','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15
Skyscrapers
160 x 600 IMU - (Wide Skyscraper)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/160x600.gif','185','625','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15120 x 600 IMU - (Skyscraper)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/120x600.gif','145','625','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15300 x 600 IMU - (Half Page Ad)View IMU (http://javascript%3cb%3e%3c/b%3E:AWCow('http://www.iab.net/media/image/300x600example.gif','325','625','location=no,menubar=no,scrollbars=no,titlebar=no,status=no,toolbar=no,resizable=yes'))40k:15
ADDITIONAL NOTES:
Those sizes that are bold above are part of the Universal Ad Package
:15 animation includes multiple loops
Other Information:
Please consult these additional creative guidelines for more information:
IAB Digital Video Creative Guidelines (http://www.iab.net/iab_products_and_industry_services/508676/guidelines/1479)
IAB Pop-Up Guidelines (http://www.iab.net/iab_products_and_industry_services/508676/508767/1461)
IAB Rich Media Guidelines (http://www.iab.net/iab_products_and_industry_services/508676/508767/Rich_Media)
IAB Universal Ad Package (http://www.iab.net/iab_products_and_industry_services/508676/508767/UAP)